Last updated on March 19th, 2024

Introduction to Privacy Policy

This Privacy Policy (“Policy”) applies to your use of the Frutta website (frutta.com), mobile
applications, and any other services provided by Frutta (collectively, “Frutta” or “Website”). This Policy
does not cover any third-party websites linked to our services or any external relationships with the
businesses listed on Frutta.

The terms “we,” “our,” and “us” refer to Frutta, a food tech company aggregating food, snacks,
and beverages from various kitchens across India. The terms “you,” “your,” and “User” refer to you, a
user of Frutta’s services. “Personal Information” refers to data that personally identifies you, such as your
name, phone number, email address, and any other details that can be linked to your identity. This Policy
outlines our practices in relation to the collection and use of your Personal Information to ensure a safe
and seamless experience.

1. Information We Collect

We may collect the following types of information:

1.1 Personal Information

Name, email address, phone number, and any other details provided during registration or checkout.

1.2 Location Information

• • Precise Location Data: When you use location-enabled features of our services, we collect real-time location information from your device.
  • Device Location Permissions: This data may be collected via GPS, Wi-Fi, mobile networks, or Bluetooth, as permitted by your device settings.

1.3 Other Information

Device information (such as IP address, browser type, operating system) and usage data for app performance and troubleshooting.

2. Why We Collect Your Location Information

Your location information is essential for us to:

2.1. Provide Seamless Delivery Services:

• • Determine your delivery address accurately.
  • Ensure timely and efficient delivery of your orders.

2.2. Optimize Delivery Routes:

• • Match your location with the nearest delivery partner or kitchen.
  • Minimize delays and enhance the overall delivery experience.

2.3. Improve Services:

• • Analyze user trends and improve delivery efficiency.
  • Offer location-based features, promotions, or recommendations.
  • We collect and process this data only with your explicit consent.

3. How We Use Your Information

We use your location and other data to:

• Facilitate and manage deliveries.
• Enhance user experience with personalized content and recommendations.
• Improve operational efficiency and develop new features.
• Comply with legal obligations and ensure service security.

4. Sharing of Your Information

We do not sell or share your location data with third parties for advertising purposes. However, we may share your information:

• With our delivery partners for real-time order fulfillment.
• With service providers or vendors to support app functionality.
• When required by law or in response to valid legal requests.

5. Your Choices and Controls 

You have control over your location data.

• Granting Permissions: You can enable or disable location permissions through your device settings at any time.
• Access and Deletion Requests: You may contact us to access, update, or request the deletion of your data.
• Disabling location access may limit your ability to use certain features of our app or website, including delivery services.

6. Data Security

We implement robust security measures to protect your information, including encryption and secure storage practices. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

7. Data Retention 

We retain location and other data for as long as necessary to fulfill our services or as required by applicable laws. Once no longer needed, your data will be securely deleted.

8. Compliance with Google Play Policies  

This Privacy Policy complies with Google Play’s Data Safety guidelines, ensuring transparency and user consent for location data usage. We collect, process, and store this information strictly for the purposes outlined here and in accordance with applicable privacy laws.

We collect and store your Personal Information to provide and enhance the services offered by Frutta.
This includes using your information to facilitate food and beverage orders, notify you about special
offers and updates, improve customer experiences, troubleshoot issues, and prevent fraud.

If you choose not to provide certain information, it may limit your ability to fully use Frutta’s services.
Rest assured, we only collect Personal Information necessary for the purposes outlined. Should we use
your information for any purpose other than those specified, we will request your consent.

Account information

When creating an account with Frutta, we collect Personal Information such as your name, email address,
and mobile number. We may also collect sensitive data like payment details, which are necessary for
processing orders. Your information is used to send order updates, promotional emails (with your
consent), and SMS notifications. You can opt out of receiving promotional content by following the
unsubscribe instructions in any email or SMS you receive.

Your Personal Information will remain private and will not be sold to third parties. However, you have the
option to erase your data by contacting Frutta, and we will delete your information from our servers.

Customer Information

Frutta stores information related to customers who make payments through our platform, including their
address, payment details, and contact information. This data is only shared with partner kitchens and
vendors when necessary for fulfilling orders. Frutta is not responsible for how these third parties handle
your information.

Rider Location Information

To facilitate the seamless delivery of orders and provide real-time tracking updates, Frutta collects and processes the location data of its riders. This information is used solely for:

• Monitoring order status and delivery timelines.
• Optimizing delivery routes for efficiency.
• Ensuring the safety and accountability of delivery personnel.
• Rider location data is collected only during active delivery sessions and is not tracked when the rider is off duty. This data is protected in accordance with our security protocols and is not shared with unauthorized third parties.
• If you require further details about how rider location data is handled, please contact us at contact@frutta.in

Cookies

Frutta uses cookies to improve your experience by identifying your browser and personalizing content.
These cookies may be session-based (which expire after you close your browser) or persistent (which
remain until deleted). Third-party tools may also use cookies to track your interactions with Frutta. You
can manage cookies through your browser settings, though some areas of the website may not function
properly without them.

Security

1. Account Security
   We take the security of your account very seriously. To protect your information, we implement various
   measures, including:

Two-Factor Authentication (2FA): We encourage users to enable two-factor authentication for an added
layer of security. This helps ensure that even if your password is compromised, your account remains
secure.

2. Usage of Account Information
   The information we collect through your account is used to enhance your experience and provide you
   with personalized services. Specifically, we may use your account information for:

Service Improvement: To analyze usage patterns and improve our services based on user feedback and
behavior.

Communication: To send you updates, notifications, and important information regarding your account
and our services.

3. User Responsibilities
   As a user, you play a critical role in maintaining the security of your account. We recommend:

Regular Monitoring: Regularly check your account for any unauthorized activity and report it to us
immediately.

Logout Procedures: Always log out of your account when using shared or public devices to prevent
unauthorized access.

Keep Information Updated: Ensure that your account information, including your email address and
contact details, is up to date.

Transfer of Information

Frutta does not sell or share your Personal Information with third parties, except when required for
regulatory or legal purposes, such as with financial institutions or government agencies. If Frutta
undergoes a merger, acquisition, or sale, your Personal Information may be transferred as part of the
transaction, but any new owner will continue to protect it under this Policy.

User Access to Personal Information

As a registered user, you can update or delete your Personal Information through your account settings on
the website. If you have questions regarding the security of your account, you can contact us at
enquiry@frutta.in

Enforcement

Frutta may use your Personal Information to enforce compliance with our terms and conditions,
investigate violations, or comply with legal requirements

Changes to the Privacy Policy

We may update this Policy at any time without notice. We recommend that you review it periodically to
stay informed about any changes. Continued use of Frutta following updates to this Policy signifies your
acceptance of the revised terms.

Contact Us

For any questions, concerns, or complaints regarding your Personal Information or this Privacy Policy,
please contact our Grievance Officer at the coordinates provided on our website.

DPO

Mr. Kaveyan

Frutta Services Private Limited

Address: No. 5, Gordon Woodrofe Nagar, 4th Main Road, Keelakattalai, Tambaram, Chennai – 600117

E-mail: contact@frutta.in